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MEDITRLondon digital media agency
About•Team

Arda Ozdemir

Co-founder — SEO & Paid Media

Arda co-founded MEDITR and leads search and paid media: SEO, Google Ads, and Meta Ads for businesses growing in the UK market, with a particular focus on medical and medical-travel brands.

His current work centres on AI search visibility — how businesses earn citations and recommendations in ChatGPT, Gemini, and Google's AI Overviews — and on the campaign side, paid media that is measured on leads rather than clicks.

LinkedIn profile Work with the team
Search engine optimisationAI search visibility (GEO)Google AdsMeta Ads
Arda Ozdemir
✦ Articles by Arda

AI visibility • 7 min read

How AI Search Engines Decide Which Businesses to Recommend

AI assistants do not browse like people. They retrieve, parse, and quote. Here is what that pipeline rewards, and the practical changes we make on client sites because of it.

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